the history of pro-nutrition

1965
Creation of the Flatazor brand

The complete dog and cat food market started with "Flatazor Mincette", followed by "Flatazor Top" for puppies, then "Flatazor Soupe".

1975
Inauguration of our Pet Food de Macaire plant in Pléchâtel

Creation of new kibbles adapted to the needs of dogs and cats thanks to extrusion and our key ingredient: fish autolysates. Inauguration of our Macaire Pet Food factory in Brittany (western France).

1984
Launch of the Crockail range
1985
Kibble export

Flatazor dog and cat food began to be exported in 1987, accounting for 25% of sales, with destinations in Europe, Scandinavia, the French overseas territories, the West Indies and the United States.

2000
Creation of the Prestige range
2001
Incorporation of apple fibers in our formulas, sources of polyphenols
2009
Flatazor becomes Flatazor Pro-Nutrition
2009
Launch of the care PROTECT range
2016
Creation of the Pure-Life natural range
2018
A new star ingredient in our kibbles: probiotics
2020
Packaging redesign for our Protect dry food products
2023
Pro-Nutrition Flatazor becomes Pro-Nutrition with a new identity
2023
Prestige: a new formula and a new identity
2023
Gold Trophy Animal Challenge for the best supplier in the "Dog and Cat Food" category
2023
Crocktail becomes Prestige chat
2024
New image for the Pure-Life range of dry and moist foods
2024
And more changes to come

Pet food 100% made in france

Made exclusively in France, with respect for the environment

SOPRAL, with over 50 years of expertise, manufactures all Pro-Nutrition feeds at its plant in Pléchâtel (40 km south-west of Rennes). All Pro-Nutrition feeds are produced exclusively at this plant, with no subcontracting, ensuring regular production and product consistency.

Specializing in dry foods, the Pro-Nutrition® plant uses state-of-the-art technologies best suited to the digestive systems of dogs and cats to produce and package top-of-the-range extruded foods in total safety.

The plant's specialization in dry dog and cat food guarantees a rigorous selection of raw materials to perfectly meet the requirements of dog and cat nutrition.

Ingredients of the highest nutritional quality

Pro-Nutrition nutritionists select each ingredient in the composition of our food according to its nutritional profile and quality, in order to cover the needs of dogs and cats, in sufficient quantity and in a balanced way, and thus achieve the ideal nutritional balance for good health.

Hydrolyzed marine collagen

It contains low-molecular-weight collagen peptides, which give it its biological properties and make it bioavailable. In the body, collagen is present in muscles, tendons, ligaments, bones and joints (cartilage). Cartilage forms the junction between bones in joints. It helps maintain strength and elasticity. When tissues deteriorate, a lack of flexibility can occur, resulting in reduced joint mobility.

Fish autolysates

Fish Autolysate is derived from wild sea fish; autolysate is a natural process that promotes autodigestion of organic material by the enzymes that fish naturally contain. Fermented Fish Autolysates are rich in fatty acids (omega-3), omega-6, peptides and polypeptides.

Apple fiber

The apple fibers selected by Pro-Nutrition contain polyphenols, natural antioxidants 4 times more powerful than vitamin C and 5 times more powerful than vitamin E. Apple pectins are easily assimilated by the body and gently regulate intestinal transit.

Animal proteins

Meat and fish proteins are chosen for their digestibility (>85%), richness in essential amino acids and low mineral content. Animal and vegetable fats (duck fat, rapeseed oil, etc.) are selected for their freshness, fatty acid profile and palatability.

THE SELECTION OF OUR RAW MATERIALS

Thanks to its network of local suppliers, Pro-Nutrition has privileged access to first-rate ingredients. Each selected ingredient is subject to strict specifications, established after validation by an approval procedure. Each receipt of raw materials undergoes multiple controls. French manufacturing, respectful of the environment!