discover our new range
Reinforce natural brand positioning...
- A new brand color that evokes well-being and nature
- New graphic codes in line with the natural segment
- Recyclable packaging
... While creating a Pro-Nutrition® portfolio effect
- A pack structure shared with the Prestige renovation
- Always with an ultra-zoom on the animal to break market codes and provoke emotion...
- ... and the key values of Pro-Nutrition®: health expertise, super-premium quality and 100% French identity.
Ultra-appetizing recipes
Palatability test new Pure Life range VS competing brand in the same category (in percent)
