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New Pure-Life range

discover our new range

Reinforce natural brand positioning...

  • A new brand color that evokes well-being and nature
  • New graphic codes in line with the natural segment
  • Recyclable packaging

... While creating a Pro-Nutrition® portfolio effect

  • A pack structure shared with the Prestige renovation
  • Always with an ultra-zoom on the animal to break market codes and provoke emotion...
  • ... and the key values of Pro-Nutrition®: health expertise, super-premium quality and 100% French identity.

Ultra-appetizing recipes

Palatability test new Pure Life range VS competing brand in the same category (in percent)

Our ranges
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Interzoo 2024

Held every two years, Interzoo is the world's leading trade show for the pet industry, attracting thousands of exhibitors, visitors and media from all over the world. It is also the meeting place for the international pet industry. It takes place in Nuremberg, Germany. Come and meet us from May 7 to 10, 2024, at our Pro-Nutrition® stand.

HALL 5 - LOCATION 215

  • Tuesday, May 7, 2024: 9am-6pm
  • Wednesday May 8: 9am-6pm
  • Thursday May 9: 9am-6pm
  • Friday May 10: 9am-4pm
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Trophy

Gold Trophy

This year, we were awarded the Gold Trophy for Best Supplier in the "Dog and Cat Food" category! This medal reflects our commitment to your satisfaction.

Trophee animal chall
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